Elena is an Art Director and AI artist based in Amsterdam, originally from Madrid, working across beauty, fashion, luxury and highly visual brands. With over 9 years of experience, she develops concepts, campaigns and distinctive visual worlds across physical productions, and digital new tools such as CGI and AI — combining strong creative thinking with an obsessive eye for craft.

Her work spans from defining the creative idea and visual language of a campaign to directing its execution across global touchpoints, collaborating with design teams, photographers, stylists, filmmakers, artists and emerging creative technologies. Having worked with agencies including AKQA and McCann Worldgroup and brands such as Gucci, YSL Beauty, Armani Beauty, L’Oréal Paris, Kiehl’s, Birkenstock and Samsung, she is currently leading the Art Direction within Rituals Cosmetics’ Content & Design Studio in Amsterdam, while partnering with selected brands on freelance projects.