Amsterdam-based Art Director and AI Artist working across beauty, luxury and highly visual brands. Elena develops concepts, campaigns and distinctive brand worlds, combining creative direction, storytelling and emerging image-making to create work with strong visual impact. Currently leading the art direction within the Content & Design Studio at Rituals Cosmetics, available for selected freelance projects.

Art Direction
AI Content Creation
Pitch Work
Set Design & Styling
Creative Strategy
Digital & Social Media
Brand Guidelines
Content Strategy
Video Direction
Conceptual Thinking

YSL Beauty
Gucci
Armani Beauty
IKEA
L’Oréal Luxe
Kérastase
Rituals Cosmetics
Lexus
Eichholtz
Jordan
Santander Bank
Birkenstock

Selected projects