CGI Studio for
the new Lexus NX

This is a content creation strategy for the final production of 376 photos and 52 videos across model, colour, grade and aspect ratio.

I was responsible for the Art Direction of the project, with a special look at light, materials, angle, motion principles, layout and main composition.

The focus was on implementing a scalable, emerging-render-technology-driven approach that prioritizes high-quality results and facilitates the reuse of virtual production assets.