‘‘Starbucks at home’’ was launched in 80 countries, featuring more than 500 creative assets across a multitude of channels, offering modularity and ensuring consistency of the brand´s message throughout all markets in which Starbucks has a presence. I had the opportunity to be part of the creative team and develop different digital assets during the lockdown for two different campaigns: ‘‘Masterbrand’’ and ‘‘Holidays’’.
Agency | McCann Worldgroup
CCO | Miguel Bemfica
Head of Art | Rafa Merino
Design Team | Elena del Aguila, Guillermo Barbero & Marina Guadix
Creative Team | Tim Beckerling, Manuel Manceda, Fernando Morate, Arturo Dorado, Elena Gomez.
Business Team // Álvaro Cuneo, Jorge Adames & Max Lacerda
CGI // Rafa Merino
Producer // Media Monks, Amsterdam
Starbucks at home instagram here