The first Toyota online car Configurator that increased new quality leads by 40%

We designed a high-impact digital configurator that drives conversions by seamlessly guiding users through the customisation process.

• Translated business goals into an intuitive, user-friendly design.

• Developed wireframes and prototypes to align the vision before development.

• Collaborated closely with developers and leadership to ensure a polished final product.

The result: an engaging, conversion-focused configurator that enhances the customer experience.