For Founders Collection, the product imagery was translated into a sculptural composition built around its most distinctive ingredients, balancing texture, form and light to express the richness of the fragrance.
Created for PDP, the visuals bring haute parfumerie into a precise, tactile, elevated and highly considered, while keeping the bottle and the character of each scent at the centre.
Client | Rituals
Concept & Art Direction | Elena del Águila
AI Artist & Retouch | Elena del Águila & Yeoni Park
Producer | Hetty Flude