For Founders Collection, the product imagery was translated into a sculptural composition built around its most distinctive ingredients, balancing texture, form and light to express the richness of the fragrance.

Created for PDP, the visuals bring haute parfumerie into a precise, tactile, elevated and highly considered, while keeping the bottle and the character of each scent at the centre.

Client | Rituals

Concept & Art Direction | Elena del Águila

AI Artist & Retouch | Elena del Águila & Yeoni Park

Producer | Hetty Flude

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YSL Beauty · Rouge

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Bruna ·The Unseen