YSL Beauté
Rouge Digital Campaign

Creative concept and production for a CRM-driven marketing project centred around Rouge Rich Cream and YSL’s iconic lipsticks.
The goal was to elevate brand desirability while enhancing marketing performance through a seamless digital experience across multiple touch points, including an online creative campaign, digital assets such as newsletters and landing pages, and the brand’s e-commerce platform.

The campaign focused on highlighting the luxurious texture, skincare benefits, and bold color payoff of Rouge Rich Cream, positioning it as the must-have product within YSL Beauty’s makeup universe. Through data-driven insights and high-end creative execution, we crafted visually striking content that resonated with the brand’s audience, increasing engagement and optimizing conversion rates.

By ensuring a cohesive brand experience across all digital assets, this project strengthened customer loyalty and successfully contributed to YSL Beauty’s marketing objectives and business growth.