Gucci
Don’t Run
In a world that moves too fast, Gucci Run invites us to pause—to slow down and unlock the magic of flow.
True creativity emerges in stillness, where thoughts wander freely, and ideas take shape effortlessly.
The goal of this global digital re-launch of Gucci Run was to engage both new and existing customers by positioning the sneaker in a unique way—focusing on style and experience rather than performance or technical features.
Just one week after launch, Gucci Run saw a 25% increase in men’s sneaker sales. Overall e-commerce sales surged 178% compared to the previous month. Regional performance was equally strong, with EMEA sales up 29% and NORAM experiencing an 80% lift in average weekly sales.
A campaign that proves: only by stopping can we truly move forward.
We are consumed by rushing.
By doing more.
By being more.
But speed isn’t the only way to perform.
To re-position the Gucci Run sneaker collection globally, we’re encouraging Gucci’s audience to slow down and tap into the magic that occurs when we stop.
This campaign is a celebration of flow states.
Client | Gucci
Studio | AKQA
Creative Director | Ellen Fromm / Evan Dunn
Design Director | Shane O’ Riordan
Art Director & Brand Designer | Elena del Aguila
Lettering 3D Designer | Elena del Aguila
3D Artist | Andreas Wannerstedt
Creative Team | Sam Rowlands, Connor Cunniffe & Giulia Balero
Business Team | Ivanka Fernandes & Robert Rodrigues